Privacy Policy

1. Who we are
 

Willow & Signal provides private technology advisory services, including home technology consultancy, WiFi and connectivity reviews, smart home guidance, executive home office setup, digital lifestyle support, cybersecurity and privacy guidance, supplier coordination and ongoing advisory support.

For the purposes of UK data protection law, Willow & Signal is the data controller for the personal information we collect and use.

Contact details:
Willow & Signal
Email: enquiries@willowandsignal.com
Location: Surrey & London, United Kingdom
 

2. Our privacy commitment
 

Your privacy is our number one priority.

We aim to collect only the information we genuinely need, use it only for clear and appropriate purposes, and keep it secure for no longer than necessary.

We do not sell your personal information.
We do not use your information for intrusive marketing.
We do not share your private household or technology details unless there is a clear reason to do so and, where appropriate, you have agreed to it.
We handle all enquiries and client work with discretion.

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3. Information we may collect

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We may collect personal information when you contact us, complete a form on our website, arrange a consultation, become a client, or communicate with us during a project.

This may include:

• Your name

• Email address

• Phone number, if provided

• Location or general service area

• Details you provide in an enquiry form or message

• Information about your home technology needs

• Information about your devices, systems, connectivity, suppliers or setup

• Appointment details and communication history

• Billing or payment information, where relevant

• Any other information you choose to provide to us

Depending on the nature of the work, you may also choose to share information about household routines, home office requirements, family technology needs, privacy concerns or digital systems. We only use this information to understand your needs and provide appropriate advice.

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4. How we collect your information

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We may collect information:

• Directly from you when you complete a website form

• When you email, call or message us

• During consultations or advisory work

• When you provide documents, images, notes, supplier details or technical information

• Through website cookies or analytics, where enabled

• From suppliers, contractors or service providers, but only where this is relevant to work we are carrying out for you

 

5. How we use your information

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We use your personal information to:

• Respond to enquiries

• Arrange consultations or appointments

• Understand your home technology needs

• Provide advice, recommendations and support

• Coordinate with suppliers or contractors where requested

• Manage client relationships

• Send service-related communications

• Prepare proposals, invoices or project notes

• Improve our services and website

• Meet legal, accounting or regulatory obligations

We will only use your information where we have a lawful basis to do so.

 

6. Our lawful basis for using your information

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Under UK data protection law, we must have a lawful basis for using personal information.

Depending on the situation, we may rely on:

Contract
Where we need to use your information to provide services to you or take steps before entering into a service agreement.

Legitimate interests
Where it is reasonable for us to use your information to respond to enquiries, manage our business, improve our services or communicate with clients, provided your rights and interests are not overridden.

Consent
Where you have clearly agreed to a specific use of your information, such as optional marketing communications or non-essential cookies.

Legal obligation
Where we need to keep or use information to comply with legal, tax, accounting or regulatory requirements.

 

7. Marketing

 

We will not send you marketing emails unless you have opted in or there is another lawful basis for doing so.

You can unsubscribe or ask us to stop sending marketing communications at any time.

We will never sell your information to third parties for marketing purposes.

 

8. Who we may share your information with

 

We only share personal information where necessary and appropriate.

This may include:

• Trusted suppliers, installers or contractors, where you have asked us to help coordinate work

• IT, website, email or cloud service providers who help us operate our business

• Payment, accounting or bookkeeping providers

• Professional advisers, such as accountants or legal advisers

• Regulators or authorities, if required by law

Where we share information with a supplier or contractor as part of advisory or coordination work, we aim to share only what is necessary for the relevant task.

 

9. Supplier coordination

 

As part of our services, you may ask us to liaise with broadband providers, smart home installers, electricians, security providers, audio-visual specialists, device suppliers or other contractors.

In these cases, we may need to share relevant information about your requirements, property, systems or project. We will do this carefully, and only for the purpose of helping progress the work you have requested.

 

10. How we protect your information

 

We take privacy and confidentiality seriously.

We use appropriate technical and organisational measures to protect the information we hold. This may include secure systems, password protection, access controls, careful handling of documents and limiting access to information where possible.

No method of digital communication or storage can be guaranteed to be completely secure, but we take reasonable steps to reduce risk and protect your information from unauthorised access, loss, misuse or disclosure.

 

11. How long we keep your information

 

We keep personal information only for as long as necessary.

This may depend on the type of information, the reason it was collected, whether you become a client, and whether we need to keep records for legal, accounting or business purposes.

As a general guide:

• Enquiry information may be kept for a reasonable period so we can respond and manage follow-up.

• Client records may be kept for the duration of the relationship and for a reasonable period afterwards.

• Financial and accounting records may be kept for the period required by law.

• Marketing preferences may be kept until you unsubscribe or ask us to remove them.

When information is no longer needed, we will delete it, anonymise it or dispose of it securely.

 

12. Cookies and website analytics

 

Our website may use cookies or similar technologies to help it function, improve user experience, understand website traffic or support security.

Some cookies may be essential for the website to work. Others, such as analytics or marketing cookies, may require your consent.

You can usually control cookies through your browser settings. Where required, our website will provide a cookie notice or consent option.

 

13. Your rights

 

You have rights under UK data protection law.

These may include the right to:

• Access the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your information in certain circumstances

• Ask us to restrict how we use your information

• Object to certain uses of your information

• Withdraw consent, where we rely on consent

• Ask for a copy of your information in a portable format, where applicable

• Complain to the Information Commissioner’s Office

To exercise your rights, please contact us using the details above.

 

14. Complaints

 

If you have any concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Website: ico.org.uk

 

15. Third-party links

 

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

You should review the privacy policy of any third-party website you visit.

 

16. Changes to this Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our services, website, legal obligations or working practices.

The latest version will always be available on our website, with the date of the most recent update shown at the top.

 

17. Contact us

 

For any questions about this Privacy Policy or how we handle your personal information, please contact:

Willow & Signal
Email: enquiries@willowandsignal.com
Location: Surrey & London, United Kingdom